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Google Ad-Words

Use Google AdWords to drive targeted traffic to your site. Save money using proven ad campaign strategies.

A well-run 'pay-per-click' campaign can produce the lowest cost-per-lead of any promotional device, and earn huge revenues. And optimising your search results and utilising other online marketing avenues can help your get a lot more potential customers visiting your website.

How Google Adwords Works, And How We Make It Work For You

Visit google.com.au and enter a search term describing your product or service. Click 'pages from Australia' and hit enter. You'll see natural search results but also sponsored links from your competitors who have arranged to show their ads for that search term.

They only pay when there's a click on their ad.

It looks easy, but there's a science behind organising the search terms used, the 'Ad Groups' these terms are in, the Ads you show, the locations you allow the ads to appear in, the bids you make for a click, and the web pages you direct people to. If you don't know what you're doing you can waste a lot of money.

Peak Consulting will set up, test and then monitor and improve your campaign's return on investment (ROI). This helps your Google Adwords campaign achieve the right lead-generation and the lowest cost-per-click.

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