CRM - Customer Relationship Management
In today's information-rich economy, customers can switch brands and vendors as quickly as they can find new ones on Google. As a result, providing an exceptional customer experience is more critical than ever.
By providing a centralized customer database and integrating it with other customer-related applications, CRM can ensure a cohesive, coordinated approach to business functions that involve dealing with customers.
Capture Customer Information
Peak Consulting can show you ways to attract and capture customer information: create member areas in your website that restrict access and require visitors to sign up as a member; offer customers quality content in return for their email address.
Build Your Customer Database
With the right setup your website can work for you over time to build your customer database. Let customers indicate their preferences to you and let them generate profiles that allow you to categorise and then target your customers.
Have a Relationship With Your Customers
Using an email-out application like aWeber, communicate with your most valued assests. Provide meaningful, targeted information and offers to provide them with added value. Invite them to visit your site, find out more information, and give them great product deals to generate more business.
Generate More Business
Value is more than just cost-saving. There are several ways to provide customers with better value. With your CRM system give your customers value propositions that create business. Email your customers with offers, help and information and they'll see greater value in a relationship with you.